UX Archives - Page 2 of 2 - Visual Identity

Great Questions Lead to Great Design – A Guide to the Design Thinking Process aside

Great designers help teams and stakeholders make better decisions by using questions to identify opportunities, reveal underlying needs, and understand user context. James Dyson, having been inspired by a centrifuge used to separate paint particles from the air, came up with the world’s first bagless vacuum cleaner in 1983 after famously going through 5,127 prototypes—the epitome of design thinking. He must have asked a lot of questions along the way… Designers face tough problems every day—problems that require them to find design solutions that deal with business and technical constraints while also addressing user needs. At the same time, the urge to find solutions quickly shouldn’t preclude designers from thoroughly understanding the heart of the problem, as well as the user context, from ...

Dashboard Design – Considerations and Best Practices aside

Dashboards are a unique and powerful way to present data-based intelligence using data visualization techniques that display relevant, actionable data as well as track stats and key performance indicators (KPIs). Dashboards should present this data in a quick, easy-to-scan format with the most relevant information understandable at a glance. The term was born from the traditional automobile dashboard, and they have evolved to serve the same function in the digital world. In his book, Stephen Few put it best: “A dashboard is a visual display of the most important information needed to achieve one or more objectives; consolidated and arranged on a single screen so the information can be monitored at a glance.” Mobile dashboard design by Mason Yarnell for Mixpanel In this ...

New Realities: VR, AR, MR, and the Future of Design aside

Advances in artificial intelligence, augmented reality, and virtual reality mean fresh design opportunities for designers. The digital and technological landscape is constantly changing, and in many ways accelerating. Designers tasked to come up with innovative ideas have to keep track of what is trending and where the creative opportunities are. Recognizing the changes that are occurring in the industry will help designers design smarter and make more informed creative decisions. Bell curve graphic of the technology adoption life cycle In the technology adoption life cycle, “Innovators” are the smallest group, yet the most successful. They are followed by “Early Adopters,” then “Early Majority,” and later, “The Majority,” or everyone else. As innovators, great designers usually fall into the “Early Adopters” category—big risk ...

What is UX Design? Common Misconceptions and UX Myths aside

Even after all these years, it seems like “UX” is still a buzzword at many companies—“We don’t just need a designer,” the VP of Product declares, “We need a UX Designer!” An audible gasp is heard in the room; everyone in the meeting nods in agreement while surreptitiously Googling “What is UX design?” and “What does a UX designer do?” By now, most people know that UX stands for user experience. But knowing what it stands for is not the same as really understanding the details that make it up and make it work. In fact, most people would have a hard time explaining what designing for a user experience means, or what a UX designer actually does. UX—in short—is all aspects of a system (website, app, product, ...

Button Design Over the Years – The Dribbble Timeline aside

Buttons. With them, we finalize shopping on the internet, we log in to our bank app, and we submit forms filled with our most personal information. Web design is growing at an incredible pace, and styles seem to change from month to month. In just a few years, we have gone from text links to skeuomorphism to flat design. Navigation is one of the most important elements of web design, and the call to action button is its strongest tool. In this article, I will trace eight years of web button design history based on Dribbble. The Dribbble Buttons Timeline In 2009, Dribbble was created: a platform for designers from around the world who shared little pieces of their current projects. ...

The 10 UX Deliverables Top Designers Use aside

The work of a UX designer happens in many different environments—from lean startups and Agile environments where teams work with little documentation, to consulting engagements for third-parties, or large enterprises and government entities with strict documentation requirements. Regardless of the nature of the engagement or environment (and the one thing that ties it all together), is a need for UX professionals to effectively communicate their design ideas, research findings and the context of projects to a range of audiences. During the UX design process designers will produce a wide variety of “artifacts” and project deliverables as part of their UX design methodology. These may take many forms: deliverables help UX designers communicate with various stakeholders and teams, document work, and ...

1st of September, 2017
In: ui-ux-animation, Visual Identity Design
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7 Tips for Shooting the Perfect Kickstarter Video aside

Producing a fundraising video for Kickstarter, Indiegogo, Fundable, or a promotional YouTube video for a business can be a fairly big investment. A startup founder will often pitch an idea speaking directly to the camera—this is known as a single-presenter video pitch or “talking head.” Unfortunately, not many people do it well. It is said, “you never get a second chance to make a first impression.” A high-quality video pitch can go a long way toward helping your Kickstarter video campaign, business or individual gain credibility, secure funding and, in general, be taken seriously: A poor-quality video pitch could potentially be the end point for any promising idea or up and coming business right out of the gate. (NOTE: When “camera” is mentioned, ...

13 Podcasts Every Designer Should Listen To aside

Every designer has a different way of “plugging in” when they start working on a new design. Listening to music is probably one of the best options when you go on a design sprint. You might prefer putting on a guilty-pleasure TV show in the background. But once in a while, you might want to switch it up and learn something new while you design your upcoming masterpiece. So I compiled a list of every great design podcast to help you focus, gain inspiration, and stay entertained while you design. We’ve got everything from funny shows related to the industry to the best tech podcasts about design to podcasts that will help you look at your designs in a new ...

30th of May, 2017
In: branding design, layout design, Visual Identity Design
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Design Process: Is it Objective or Subjective? aside

Design is complicated. Some types of design are more subjective, “artful”—some are more utilitarian and follow more rigid rules. What process do we follow to create digital design solutions? Is it an inevitable conclusion of mechanically applying objective principles to a problem (functional design), or is it the organic result of more subjective decision making? The relationship between art and design is often misunderstood, and although a design outcome can be artful, the process behind it is altogether very different. An artist aims to aesthetically express personal ideas or feelings through a particular medium. Art is valued for its originality and ability to explore alternative representations of an appearance, people, or things. With art, you either get it or you ...

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