Categories Archiveslayout design

Design for Emotion to Increase User Engagement aside

Designing for customer delight can lead to competitive advantage and growth. “Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.” ― Donald A. Norman, The Design of Everyday Things The reward for companies that connect with customers’ emotions in a positive way can be substantial. How can we identify the powerful motivators that lead to making those connections? Emotional design can influence those motivators, paving the way to competitive advantage and growth. How is Emotion Connected to Design? Everything around us has been designed in some way and all design ultimately produces an emotion. We experience an emotional reaction to our environment moment-by-moment: a like or a ...

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Layout Design – The use of form image

layout design

In layout design, choosing the form should be considered as carefully as possible because it is critical for communicating the right message. Form refers to shapes, lines textures, words and pictures. The ability to make form look good and draw attention makes people understand and embrace the meaning of the concept.   Objects and shapes Image: Vicki Li, Iowa State University, US   Form is a message no matter how simple or abstract is. A dot, for instance, is a complex object having the ability to focus attention and provide a reference point relative to other forms surrounding it. A square has equal angles and sides therefore it is analytical, artificial, mathematical and limited; while a circle is natural, endless and complete because ...

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