Categories Archivesbranding design

Art vs. Design – A Timeless Debate aside

This post was written by Miklos Philips, JavaScript developer for Toptal. Spend any amount of time working among professional designers and you learn that equating art with design is a surefire way to stir the pot and hear bold statements like: “Design is not art. Design has to function.” “Art is meant to provoke thought and emotions, but it doesn’t solve problems.” “Artists primarily work off instinct, whereas designers employ a methodical, data-driven process.” Unfortunately, the designer vs. artist discussion often deteriorates into ranting and raving. Lines are drawn, battle flags are raised, and productive dialogue becomes impossible. What’s really going on here? Why have art and design been pitted against each other, and why are designersso adamant that design cannot be art? ...

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Usability Testing for Conversion: Stop Following Trends, Start Using Data aside

This post was written by Joel Lopez, Designer for Toptal. When it comes to designing a product, designers are looking for the best solution to ensure a product meets the needs of the user as well as the needs of the business. Making a conversion is an important business goal when convincing a potential customer to buy a product or use your service. But what role does good user experience design play—including usability testing—in ensuring the highest conversion optimization rate possible (i.e., of leads to sales)? There are a lot of articles out there that claim to hold the ultimate key to conversion. There are always new trends or fads promising that, by changing a button to one particular color, using this specific picture or icon, or ...

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How to Hire a Web Designer aside

Hiring a web designer is the defining moment in your product’s journey from prototypes and high-fidelity UI mockups to a living product that is ready for consumer use. However, finding the right talent can be challenging, as a web designer’s specialization can get rather broad—roles often overlap and the technology they build on evolves daily. This guide looks at the key roles a web designer may play in your business, as well as the skillsets required to successfully build your product. The Challenge Having a web designer on your team can be exciting. At this point, your idea is most likely in the process of being integrated from a universe of sketches, prototypes, and intricate back-end code into a live ...

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Design Process: Is it Objective or Subjective? aside

Design is complicated. Some types of design are more subjective, “artful”—some are more utilitarian and follow more rigid rules. What process do we follow to create digital design solutions? Is it an inevitable conclusion of mechanically applying objective principles to a problem (functional design), or is it the organic result of more subjective decision making? The relationship between art and design is often misunderstood, and although a design outcome can be artful, the process behind it is altogether very different. An artist aims to aesthetically express personal ideas or feelings through a particular medium. Art is valued for its originality and ability to explore alternative representations of an appearance, people, or things. With art, you either get it or you ...

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How to Create Custom Fonts: 7 Steps and 3 Case Studies aside

Let’s face it; there are typefaces that we designers love to hate. Actually, the word “hate” might not be strong enough. Scourge? Curse? Plague? Excrement? I’ve heard each used to insult the inanimate letters, numbers, and symbols we use to communicate ideas, and I totally get it. I’ve seen (and committed) type crimes so bad that even the most outlandish office bulletin would be embarrassed. But what if I told you that the most reviled typefaces of our generation could actually be a brand designer’s best friend? What if I showed you how to turn lackluster letterforms into luscious logotypes that clients will love (and pay good money for)? Would you be willing to radically change the way you look ...

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Design for Emotion to Increase User Engagement aside

Designing for customer delight can lead to competitive advantage and growth. “Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.” ― Donald A. Norman, The Design of Everyday Things The reward for companies that connect with customers’ emotions in a positive way can be substantial. How can we identify the powerful motivators that lead to making those connections? Emotional design can influence those motivators, paving the way to competitive advantage and growth. How is Emotion Connected to Design? Everything around us has been designed in some way and all design ultimately produces an emotion. We experience an emotional reaction to our environment moment-by-moment: a like or a ...

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3D Printing: Should Designers And Developers Take Notice? aside

3D printing is not a new technology, but recent advances in several fields have made it more accessible to hobbyists and businesses. Compared to other tech sectors, it’s still a small industry, but most analysts agree it has a lot of potential. But where is the potential for freelance designers and software engineers? A fellow Toptaler asked me this a couple of weeks ago, because I used to cover 3D printing for a couple of publications. I had no clear answer. I couldn’t just list business opportunities because this is a niche industry with a limited upside and mass market appeal. What’s more, 3D printing is still not a mature technology, which means there is not a lot in the ...

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LogoLounge 9 Badges of Honor image

We are happy to announce that Zenetic received two Badges of Honor from LogoLounge website and got published in the annual book number 9 from 2016. LogoLounge is a collection of logo designs made by international leading identity designers. In this year competition they awarded Badges of Honor to 500 professionals from a pool of 25,000 submissions. Zenetic earned two Badges of Honor on behalf of logos produced for a Californian wine retailer: California Custom Cellars and an italian financial experts company: Revidere. More info about LogoLounge can be found here:

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Visual Identity Design Process Explained image

visual identity process

An effective visual identity design process helps brand recognition in a wide variety of contexts and improve the perceived value and quality of the business/product in the mind of target audiences. The visual identity process will equally involve the participation of client and designer from the early stages of the project till final delivery and support.

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