Categories Archivesbranding design

Design for Emotion to Increase User Engagement aside

Designing for customer delight can lead to competitive advantage and growth. “Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.” ― Donald A. Norman, The Design of Everyday Things The reward for companies that connect with customers’ emotions in a positive way can be substantial. How can we identify the powerful motivators that lead to making those connections? Emotional design can influence those motivators, paving the way to competitive advantage and growth. How is Emotion Connected to Design? Everything around us has been designed in some way and all design ultimately produces an emotion. We experience an emotional reaction to our environment moment-by-moment: a like or a ...

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3D Printing: Should Designers And Developers Take Notice? aside

3D printing is not a new technology, but recent advances in several fields have made it more accessible to hobbyists and businesses. Compared to other tech sectors, it’s still a small industry, but most analysts agree it has a lot of potential. But where is the potential for freelance designers and software engineers? A fellow Toptaler asked me this a couple of weeks ago, because I used to cover 3D printing for a couple of publications. I had no clear answer. I couldn’t just list business opportunities because this is a niche industry with a limited upside and mass market appeal. What’s more, 3D printing is still not a mature technology, which means there is not a lot in the ...

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LogoLounge 9 Badges of Honor image

We are happy to announce that Zenetic received two Badges of Honor from LogoLounge website and got published in the annual book number 9 from 2016. LogoLounge is a collection of logo designs made by international leading identity designers. In this year competition they awarded Badges of Honor to 500 professionals from a pool of 25,000 submissions. Zenetic earned two Badges of Honor on behalf of logos produced for a Californian wine retailer: California Custom Cellars and an italian financial experts company: Revidere. More info about LogoLounge can be found here: www.logolounge.com

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Visual Identity Design Process Explained image

visual identity process

An effective visual identity design process helps brand recognition in a wide variety of contexts and improve the perceived value and quality of the business/product in the mind of target audiences. The visual identity process will equally involve the participation of client and designer from the early stages of the project till final delivery and support.

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The good logo image

The logo is the central part of any visual identity.  A good logo deliver a powerful and effective message about brand’s values. The 3 key conditions of the good logo are:   The good logo is unique and memorable The good logo stands out and identifies in the market crowd. It is the visual representation of the business identity and not a merely decorative object. Logos using common symbols such as globes, arrows or swooshes can hardly distinguish among hundreds of other logos having the same elements. Relevant graphic symbols and unique typeface are instantly recognizable and makes the logo memorable. The good logo is functional The good logo is adaptable to different business contexts and is easy identifiable in any communication medium. It ...

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Color Meaning in Branding Design image

color-meaning-in-branding-design

Color meaning in branding design is an effective and commonly used communication tool. The mechanism of color perception is universal among humans, but different cultures assign different meanings to colors depending on their history, religion or habits. Warm colors: red, yellow, orange, brown Warm colors are the most noticeable. Red is vibrant and evokes feelings of vitality, passion and arousal. It stimulates the nervous system to produce adrenalin, hunger or impulsivity. Yellow is the color of sun and warmth. It encourages happiness, friendliness, clear thinking and memory retention. Orange is a mixture of red and yellow and it generates feelings similar to that of its two parent colors. Orange looks adventurous, outgoing, sophisticated and exotic. It shows quality, strength, freshness and ...

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7 Rules of Branding Design image

7 rules of branding design

The 7 rules of branding design are essential for creating outstanding brands. Our design process for visual identity is based on these 7 rules of branding design presented below. 1. Have A Concept The foundation of branding design is the message, the idea, the story or the experience that is to be transmitted. Without a clear message in mind, you will have a beautiful, but useless thing to look at. 2. Communicate! Don't Just Decorate Once the brand concept is clear, it needs to be supported with significant design. Form carries meaning no matter how simple or abstract it is. Choosing the right form, as well as the right color and typography, to sustain the message is essential for a strong visual brand identity. 3. Speak ...

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