Design for Emotion to Increase User Engagement aside
Designing for customer delight can lead to competitive advantage and growth. “Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.” ― Donald A. Norman, The Design of Everyday Things The reward for companies that connect with customers’ emotions in a positive way can be substantial. How can we identify the powerful motivators that lead to making those connections? Emotional design can influence those motivators, paving the way to competitive advantage and growth. How is Emotion Connected to Design? Everything around us has been designed in some way and all design ultimately produces an emotion. We experience an emotional reaction to our environment moment-by-moment: a like or a ...
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