Yearly Archives2015

UX animation – our first concept exposed on Materialup image

Part of a designer work is to keep finding new means of expression. We have lately become passionate about Google’s material design concept and started to learn its fundamentals. Using our short learning experience, we have created an UX animation for a prototype we designed for an odometer mobile app. We are happy to see that our first prototype made with After Effects was listed today on Materialup, a great collection of user interface design and ux animations based on Google’s material design principles. If you are in the early stages of prototyping a great idea for a mobile app and you need fresh ideas about your ux animation should work we’d be thrilled to join the adventure! Feedback is welcomed!

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Visual Identity Design Process Explained image

visual identity process

An effective visual identity design process helps brand recognition in a wide variety of contexts and improve the perceived value and quality of the business/product in the mind of target audiences. The visual identity process will equally involve the participation of client and designer from the early stages of the project till final delivery and support.

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The good logo image

The logo is the central part of any visual identity.  A good logo deliver a powerful and effective message about brand’s values. The 3 key conditions of the good logo are:   The good logo is unique and memorable The good logo stands out and identifies in the market crowd. It is the visual representation of the business identity and not a merely decorative object. Logos using common symbols such as globes, arrows or swooshes can hardly distinguish among hundreds of other logos having the same elements. Relevant graphic symbols and unique typeface are instantly recognizable and makes the logo memorable. The good logo is functional The good logo is adaptable to different business contexts and is easy identifiable in any communication medium. It ...

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