Tags Archivesvisual identity design

How to Create Custom Loading Animations to Decrease Bounce Rates aside

Originally known as a throbber, a loading animation is used to indicate the progress of data recollection or interface rendering. While you could once get by using a dull progress bar to indicate this, those days are gone. Today, a well-crafted animation leveraging CSS, jQuery, or simple animated GIFs is an opportunity to enliven your interfaces and add personality to your product. Thoughtful animations can entertain your users while they wait for your content to load. A good loading animation helps manage expectations and improves the user experience by maintaining interest. In this tutorial, we’ll use Sketch to create basic shapes and Principle to quickly create simple custom loading animations. (Both of these apps are for Mac.) You’ll learn how ...

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Visual Identity Design Process Explained image

visual identity process

An effective visual identity design process helps brand recognition in a wide variety of contexts and improve the perceived value and quality of the business/product in the mind of target audiences. The visual identity process will equally involve the participation of client and designer from the early stages of the project till final delivery and support.

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The good logo image

The logo is the central part of any visual identity.  A good logo deliver a powerful and effective message about brand’s values. The 3 key conditions of the good logo are:   The good logo is unique and memorable The good logo stands out and identifies in the market crowd. It is the visual representation of the business identity and not a merely decorative object. Logos using common symbols such as globes, arrows or swooshes can hardly distinguish among hundreds of other logos having the same elements. Relevant graphic symbols and unique typeface are instantly recognizable and makes the logo memorable. The good logo is functional The good logo is adaptable to different business contexts and is easy identifiable in any communication medium. It ...

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7 Rules of Branding Design image

7 rules of branding design

The 7 rules of branding design are essential for creating outstanding brands. Our design process for visual identity is based on these 7 rules of branding design presented below. 1. Have A Concept The foundation of branding design is the message, the idea, the story or the experience that is to be transmitted. Without a clear message in mind, you will have a beautiful, but useless thing to look at. 2. Communicate! Don't Just Decorate Once the brand concept is clear, it needs to be supported with significant design. Form carries meaning no matter how simple or abstract it is. Choosing the right form, as well as the right color and typography, to sustain the message is essential for a strong visual brand identity. 3. Speak ...

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