ProductDesign Archives - Visual Identity

CMS Web Design: A Guide to Dynamic Content Applications aside

This post was written by Ian Spangler, Digital Designer for Toptal UI/UX techniques for the dynamic content-driven world of online media. A large majority of web applications and mobile apps, especially in the online media space, are powered by content management systems (CMS) such as WordPress, Drupal, and others. These systems have come into existence to meet the needs of an internet age where content is king and dynamic—changing continuously and frequently. In the past, most websites were static—not built to evolve and grow seamlessly. Now they are considered to be living systems, and there is an optimal way to design for them. The following is a guide for digital designers looking to expand their repertoire beyond static websites and landing pages, ...

Customer Journey Maps – What They Are and How to Build One aside

When a customer uses a company’s products and services to achieve a goal or need, they are going on a journey from point A to point Z. A customer journey map charts the path a user takes from the beginning of this journey to the satisfaction of that need. “Mapping out the customer journey is an effective way to understand what turns a viewer into a long-term, loyal customer.” – Kofi Senaya, Director of Product at Clearbridge Mobile Understanding a user’s needs is the bedrock of great design. User experience and product designers draw upon a range of tools and methods for uncovering the needs of their users and designing a product that meets those needs. The customer journey map is one such ...

Great Questions Lead to Great Design – A Guide to the Design Thinking Process aside

Great designers help teams and stakeholders make better decisions by using questions to identify opportunities, reveal underlying needs, and understand user context. James Dyson, having been inspired by a centrifuge used to separate paint particles from the air, came up with the world’s first bagless vacuum cleaner in 1983 after famously going through 5,127 prototypes—the epitome of design thinking. He must have asked a lot of questions along the way… Designers face tough problems every day—problems that require them to find design solutions that deal with business and technical constraints while also addressing user needs. At the same time, the urge to find solutions quickly shouldn’t preclude designers from thoroughly understanding the heart of the problem, as well as the user context, from ...

New Realities: VR, AR, MR, and the Future of Design aside

Advances in artificial intelligence, augmented reality, and virtual reality mean fresh design opportunities for designers. The digital and technological landscape is constantly changing, and in many ways accelerating. Designers tasked to come up with innovative ideas have to keep track of what is trending and where the creative opportunities are. Recognizing the changes that are occurring in the industry will help designers design smarter and make more informed creative decisions. Bell curve graphic of the technology adoption life cycle In the technology adoption life cycle, “Innovators” are the smallest group, yet the most successful. They are followed by “Early Adopters,” then “Early Majority,” and later, “The Majority,” or everyone else. As innovators, great designers usually fall into the “Early Adopters” category—big risk ...

What is UX Design? Common Misconceptions and UX Myths aside

Even after all these years, it seems like “UX” is still a buzzword at many companies—“We don’t just need a designer,” the VP of Product declares, “We need a UX Designer!” An audible gasp is heard in the room; everyone in the meeting nods in agreement while surreptitiously Googling “What is UX design?” and “What does a UX designer do?” By now, most people know that UX stands for user experience. But knowing what it stands for is not the same as really understanding the details that make it up and make it work. In fact, most people would have a hard time explaining what designing for a user experience means, or what a UX designer actually does. UX—in short—is all aspects of a system (website, app, product, ...

30th of May, 2017
In: branding design, layout design, Visual Identity Design
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Design Process: Is it Objective or Subjective? aside

Design is complicated. Some types of design are more subjective, “artful”—some are more utilitarian and follow more rigid rules. What process do we follow to create digital design solutions? Is it an inevitable conclusion of mechanically applying objective principles to a problem (functional design), or is it the organic result of more subjective decision making? The relationship between art and design is often misunderstood, and although a design outcome can be artful, the process behind it is altogether very different. An artist aims to aesthetically express personal ideas or feelings through a particular medium. Art is valued for its originality and ability to explore alternative representations of an appearance, people, or things. With art, you either get it or you ...

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