branding design Archives - Visual Identity

19th of May, 2017
In: layout design, User Interface Design
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How to Create Custom Loading Animations to Decrease Bounce Rates aside

Originally known as a throbber, a loading animation is used to indicate the progress of data recollection or interface rendering. While you could once get by using a dull progress bar to indicate this, those days are gone. Today, a well-crafted animation leveraging CSS, jQuery, or simple animated GIFs is an opportunity to enliven your interfaces and add personality to your product. Thoughtful animations can entertain your users while they wait for your content to load. A good loading animation helps manage expectations and improves the user experience by maintaining interest. In this tutorial, we’ll use Sketch to create basic shapes and Principle to quickly create simple custom loading animations. (Both of these apps are for Mac.) You’ll learn how ...

15th of October, 2014
In: branding design, color theory, logo design, Visual Identity Design
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Color Meaning in Branding Design image

Color meaning in branding design is an effective and commonly used communication tool. The mechanism of color perception is universal among humans, but different cultures assign different meanings to colors depending on their history, religion or habits. Warm colors: red, yellow, orange, brown Warm colors are the most noticeable. Red is vibrant and evokes feelings of vitality, passion and arousal. It stimulates the nervous system to produce adrenalin, hunger or impulsivity. Yellow is the color of sun and warmth. It encourages happiness, friendliness, clear thinking and memory retention. Orange is a mixture of red and yellow and it generates feelings similar to that of its two parent colors. Orange looks adventurous, outgoing, sophisticated and exotic. It shows quality, strength, freshness and ...

9th of October, 2014
In: branding design, logo design, Visual Identity Design
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7 Rules of Branding Design image

The 7 rules of branding design are essential for creating outstanding brands. Our design process for visual identity is based on these 7 rules of branding design presented below. 1. Have A Concept The foundation of branding design is the message, the idea, the story or the experience that is to be transmitted. Without a clear message in mind, you will have a beautiful, but useless thing to look at. 2. Communicate! Don't Just Decorate Once the brand concept is clear, it needs to be supported with significant design. Form carries meaning no matter how simple or abstract it is. Choosing the right form, as well as the right color and typography, to sustain the message is essential for a strong visual brand identity. 3. Speak ...

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