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Color meaning in branding design is an effective and commonly used communication tool. The mechanism of color perception is universal among humans, but different cultures assign different meanings to colors depending on their history, religion or habits. Warm colors: red, yellow, orange, brown Warm colors are the most noticeable. Red is vibrant and evokes feelings of vitality, passion and arousal. It stimulates the nervous system to produce adrenalin, hunger or impulsivity. Yellow is the color of sun and warmth. It encourages happiness, friendliness, clear thinking and memory retention. Orange is a mixture of red and yellow and it generates feelings similar to that of its two parent colors. Orange looks adventurous, outgoing, sophisticated and exotic. It shows quality, strength, freshness and ...