How To Create an Effective Visual Identity

15th of October, 2014
In: branding design, color theory, logo design, Visual Identity Design
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Color Meaning in Branding Design image

Color meaning in branding design is an effective and commonly used communication tool. The mechanism of color perception is universal among humans, but different cultures assign different meanings to colors depending on their history, religion or habits. Warm colors: red, yellow, orange, brown Warm colors are the most noticeable. Red is vibrant and evokes feelings of vitality, passion and arousal. It stimulates the nervous system to produce adrenalin, hunger or impulsivity. Yellow is the color of sun and warmth. It encourages happiness, friendliness, clear thinking and memory retention. Orange is a mixture of red and yellow and it generates feelings similar to that of its two parent colors. Orange looks adventurous, outgoing, sophisticated and exotic. It shows quality, strength, freshness and ...

10th of October, 2014
In: layout design, logo design, Visual Identity Design
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Layout Design – The use of form image

In layout design, choosing the form should be considered as carefully as possible because it is critical for communicating the right message. Form refers to shapes, lines textures, words and pictures. The ability to make form look good and draw attention makes people understand and embrace the meaning of the concept. Objects and shapes Image: Vicki Li, Iowa State University, US Form is a message no matter how simple or abstract is. A dot, for instance, is a complex object having the ability to focus attention and provide a reference point relative to other forms surrounding it. A square has equal angles and sides therefore it is analytical, artificial, mathematical and limited; while a circle is natural, endless and complete because ...

9th of October, 2014
In: branding design, logo design, Visual Identity Design
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7 Rules of Branding Design image

The 7 rules of branding design are essential for creating outstanding brands. Our design process for visual identity is based on these 7 rules of branding design presented below. 1. Have A Concept The foundation of branding design is the message, the idea, the story or the experience that is to be transmitted. Without a clear message in mind, you will have a beautiful, but useless thing to look at. 2. Communicate! Don't Just Decorate Once the brand concept is clear, it needs to be supported with significant design. Form carries meaning no matter how simple or abstract it is. Choosing the right form, as well as the right color and typography, to sustain the message is essential for a strong visual brand identity. 3. Speak ...

Logo Design Trends 2014 image

Zenetic logo design was created in 2010. We have proudly acknowledged today that it is part of this years logo design trends. The 2014 Logolounge trend report is online.

User Interface Design Process image

User Interface Design Process follows a few steps in order to discover and define user demands and business requirements. Effective user interface design balances technical functionality with visual elements to help users reach their goals. User Interface Design Process Step 1: Describe Targeted User and Define System Requirements User goals and user profile are key elements that determine the success or failure of any interface design. User profile characteristics such as technical level, experience with informational systems, gender, age or cultural behavior drive the decision making during the user interface design process . Understanding user goals determines how the information flows, and how it should be structured. Technical aspects, such as preferred user devices, browsers, operating systems, and so on, form the ...