2017 - Page 3 of 4 - Visual Identity

13 Podcasts Every Designer Should Listen To aside

Every designer has a different way of “plugging in” when they start working on a new design. Listening to music is probably one of the best options when you go on a design sprint. You might prefer putting on a guilty-pleasure TV show in the background. But once in a while, you might want to switch it up and learn something new while you design your upcoming masterpiece. So I compiled a list of every great design podcast to help you focus, gain inspiration, and stay entertained while you design. We’ve got everything from funny shows related to the industry to the best tech podcasts about design to podcasts that will help you look at your designs in a new ...

The 5-step Process for Turning Your Blog into a High-Conversion Funnel aside

The blog. It’s the oft-overlooked stepchild of a website; yet, positioned properly, it can generate an almost unlimited number of highly qualified leads. There is a proven, five-step process for transforming your blog into a high performing conversion funnel engine for acquiring qualified prospects. We’ll go through examples of blogs that are doing it right—along with some examples of what not to do. No matter what you’re selling, you’ll learn how to design your blog for maximum conversion success. Every business with an online presence has steps that a person must follow to become a customer. Whether people are buying your product or signing up for some other service, there will always be a certain number of steps they’ll have ...

30th of May, 2017
In: branding design, layout design, Visual Identity Design
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Design Process: Is it Objective or Subjective? aside

Design is complicated. Some types of design are more subjective, “artful”—some are more utilitarian and follow more rigid rules. What process do we follow to create digital design solutions? Is it an inevitable conclusion of mechanically applying objective principles to a problem (functional design), or is it the organic result of more subjective decision making? The relationship between art and design is often misunderstood, and although a design outcome can be artful, the process behind it is altogether very different. An artist aims to aesthetically express personal ideas or feelings through a particular medium. Art is valued for its originality and ability to explore alternative representations of an appearance, people, or things. With art, you either get it or you ...

23rd of May, 2017
In: branding design, Visual Identity Design
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How to Create Custom Fonts: 7 Steps and 3 Case Studies aside

Let’s face it; there are typefaces that we designers love to hate. Actually, the word “hate” might not be strong enough. Scourge? Curse? Plague? Excrement? I’ve heard each used to insult the inanimate letters, numbers, and symbols we use to communicate ideas, and I totally get it. I’ve seen (and committed) type crimes so bad that even the most outlandish office bulletin would be embarrassed. But what if I told you that the most reviled typefaces of our generation could actually be a brand designer’s best friend? What if I showed you how to turn lackluster letterforms into luscious logotypes that clients will love (and pay good money for)? Would you be willing to radically change the way you look ...

19th of May, 2017
In: layout design, User Interface Design
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How to Create Custom Loading Animations to Decrease Bounce Rates aside

Originally known as a throbber, a loading animation is used to indicate the progress of data recollection or interface rendering. While you could once get by using a dull progress bar to indicate this, those days are gone. Today, a well-crafted animation leveraging CSS, jQuery, or simple animated GIFs is an opportunity to enliven your interfaces and add personality to your product. Thoughtful animations can entertain your users while they wait for your content to load. A good loading animation helps manage expectations and improves the user experience by maintaining interest. In this tutorial, we’ll use Sketch to create basic shapes and Principle to quickly create simple custom loading animations. (Both of these apps are for Mac.) You’ll learn how ...

The 5-step Process for Turning Your Blog into a High-converting Funnel aside

The blog. It’s the oft-overlooked stepchild of a website; yet, positioned properly, it can generate an almost unlimited number of highly qualified leads. There is a proven, five-step process for transforming your blog into a high performing engine for acquiring qualified prospects. We’ll go through examples of blogs that are doing it right—along with some examples of what not to do. No matter what you’re selling, you’ll learn how to design your blog for maximum conversion success. Every business with an online presence has steps that a person must follow to become a customer. Whether people are buying your product or signing up for some other service, there will always be a certain number of steps they’ll have to take ...

20th of April, 2017
In: ui-ux-animation, User Interface Design, UX design
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How to Design Delightful Experiences for the Internet of Things aside

One of the next technological revolutions on the horizon is the emerging platform of the Internet of Things (IoT). The core of its promise is a world where household appliances, cars, trucks, trains, clothes, medical devices and, much more would be connected to the internet via smart sensors capable of sensing and sharing information. As its presence in our lives grows, the Internet of Things (IoT) will be fundamental to most things we see, touch, and experience—UX design will play an important, if not essential, role in that advancement. From healthcare to transportation—from retail to industrial applications, companies are constantly searching for new ideas and solutions in order to create new experiences, deliver greater value to customers, and make people’s ...

How to Hook eCommerce Shoppers through UX Design aside

With 100M+ registered users, 80 million products offered across more than 80 categories, and approximately 8 million shipments made per month, Flipkart—India’s largest eCommerce website—was losing customers and experiencing a high level of app uninstalls. It was clear that the team needed to come up with a new strategy to retain customers, so we set out to redesign the Flipkart app’s user experience. It was critical to review the UX strategy and come up with a solution that would focus on designing a habit-forming user experience, have a substantial impact on users, and generally: Engage customers more effectively Elevate the brand Ignite growth Online shoppers are notoriously price conscious. Customer loyalty is fleeting—most of the time, they don’t care which ...

Design for Emotion to Increase User Engagement aside

Designing for customer delight can lead to competitive advantage and growth. “Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.” ― Donald A. Norman, The Design of Everyday Things The reward for companies that connect with customers’ emotions in a positive way can be substantial. How can we identify the powerful motivators that lead to making those connections? Emotional design can influence those motivators, paving the way to competitive advantage and growth. How is Emotion Connected to Design? Everything around us has been designed in some way and all design ultimately produces an emotion. We experience an emotional reaction to our environment moment-by-moment: a like or a ...

A Step-by-step Guide to UI Animation with Principle and Sketch aside

Designing a UI interface with animation and transitions in mind is a great way to plan a better user experience (UX) for your next app. Animated micro-interactions are the perfect way to stimulate user engagement, in a world of short attention spans. This is why Airbnb recently introduced Lottie – its “new open-source tool that makes adding animation to native apps a snap.” Projects like Lottie show the increasing importance of adding motion as a new element for crafting enhanced UX for both apps and websites. In this tutorial, you will learn effective UI animation techniques using Principle for Mac. After you’ve gone through this guide, ’ll be able to turn dull and static mockups into interactive prototype to better ...

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