logo design rules Archives - Visual Identity

20th of February, 2015
In: branding design, logo design, Visual Identity Design
0
0

The good logo image

The logo is the central part of any visual identity. A good logo deliver a powerful and effective message about brand’s values. The 3 key conditions of the good logo are: The good logo is unique and memorable The good logo stands out and identifies in the market crowd. It is the visual representation of the business identity and not a merely decorative object. Logos using common symbols such as globes, arrows or swooshes can hardly distinguish among hundreds of other logos having the same elements. Relevant graphic symbols and unique typeface are instantly recognizable and makes the logo memorable. The good logo is functional The good logo is adaptable to different business contexts and is easy identifiable in any communication medium. It ...

9th of October, 2014
In: branding design, logo design, Visual Identity Design
0
0

7 Rules of Branding Design image

The 7 rules of branding design are essential for creating outstanding brands. Our design process for visual identity is based on these 7 rules of branding design presented below. 1. Have A Concept The foundation of branding design is the message, the idea, the story or the experience that is to be transmitted. Without a clear message in mind, you will have a beautiful, but useless thing to look at. 2. Communicate! Don't Just Decorate Once the brand concept is clear, it needs to be supported with significant design. Form carries meaning no matter how simple or abstract it is. Choosing the right form, as well as the right color and typography, to sustain the message is essential for a strong visual brand identity. 3. Speak ...

Tags Archiveslogo design rules