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Designing a Symbol for Modern Brands With more and more companies and products competing for market recognition online and offline, a well-designed logo is a business advantage that captures the attention of consumers and represents the core values of a brand at a glance. A good logo is more than a generic icon; it’s an embodiment of what a company stands for—a visual ambassador for a brand. Modern brand logotypes It’s always refreshing to see a logo that lives up to a company’s ethos, but arriving at the right solution involves ample time, skill, and experience. A thoughtful design process is the key to developing an effective and creative logo, but what does this process look like? How does it ...