2018 - Page 3 of 3 - Visual Identity

UI vs. UX – The Vital Guide to UI Design aside

User interface (UI) design is one of several overlapping disciplines responsible for creating the interfaces where users interact with digital products. UI design is found on a spectrum with user experience (UX) design, interaction design (ID), and visual or graphic design. What Is UI Design? In its broadest definition, the user interface is the space where people and machines interact. People give instructions to machines and machines start a process, respond with information, and provide feedback that informs human decisions and enables further interactions. The field of human-computer interaction (HCI) is more specifically concerned with digital interfaces, which have evolved from punch cards and command-line text entry to today’s sophisticated graphical user interfaces (GUIs). Xerox 8010 Information System in 1981 (DigiBarn, used ...

Mastering Fintech UX – A Design Case Study aside

Financial tools aren’t the most exciting products to use—they can feel cold, boring, and corporate. As complex tools with tons of functionality and customization, most provide insufficient training and education—and don’t even get me started on documentation. While regulatory obligations often require that financial apps behave in a certain way, there are opportunities to make the experience fun and hassle-free for users while still keeping it professional and easy to use. With the appropriate context, financial apps can offer a pleasant and interesting user experience instead of following the drab status quo model. With Fisdom—an investment app designed to make investing easy for people without an education in the Indian stock exchange, the client has three main goals: Resolve the high dropout rate ...

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