Anticipatory Design: How to Create Magical User Experiences aside
This morning the song “This Magic Moment” by The Drifters popped into my head for no apparent reason. Those restless neural networks in our brains do funny things. They make seemingly unrelated, unconnected thoughts and concepts connect. Slapping my forehead I said to myself: “But, of course…” Recently I’ve been thinking about those magic moments in UX that happen when we’re interacting with our digital devices or services. We encounter perfect moments, when everything falls into place, in exactly the right way, at exactly the right time, as if it’s magic. It could be at your bank, in your car, a vending machine, or on your phone. I believe the era of anticipatory design is here, or least within our ...
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