Visual Identity Design

Visual Identity Design Portfolio

Our visual identity design translates the core values of your business into a visual form that makes your brand definable and recognizable in a wide variety of contexts. Your brand is a valuable asset that needs to stand out. Having a consistent design to communicate your brand’s meaning builds credibility and customer loyalty.  

“Design is thinking made visual.” Saul Bass

Each visual identity design project starts with the definition of business or product characteristics such as: what is the business about and what services are offered; who are the target customers (business or consumer) and how you “speak” to them; who are the key competitors and what is the competitive advantage you offer.

The decision to use a service, purchase a product or respond to a call to action is influenced by customer’s personal or cultural experience. Our visual identity design process is 80% research and thinking and 20% design and deploy.  We research your target customer’s cultural experience and interests to find the most appropriate ways to connect them with your business, service or product. We will use the core values and competitive advantages you offer to develop a visual identity design system that will add meaning to your marketed product or service and reach your potential customers with meaningful information  about your brand or product. To do so, we use our skills and expertise in fundamentals of  form, color theory, typography and imagery.