Categories Archivesbranding design

This post was written by Miklos Philips, JavaScript developer for Toptal. Spend any amount of time working among professional designers and you learn that equating art with design is a surefire way to stir the pot and hear bold statements like: “Design is not art. Design has to function.” “Art is meant to provoke thought and emotions, but it doesn’t solve problems.” “Artists primarily work off instinct, whereas designers employ a methodical, data-driven process.” Unfortunately, the designer vs. artist discussion often deteriorates into ranting and raving. Lines are drawn, battle flags are raised, and productive dialogue becomes impossible. What’s really going on here? Why have art and design been pitted against each other, and why are designersso adamant that design cannot be art? ...

This post was written by Joel Lopez, Designer for Toptal. When it comes to designing a product, designers are looking for the best solution to ensure a product meets the needs of the user as well as the needs of the business. Making a conversion is an important business goal when convincing a potential customer to buy a product or use your service. But what role does good user experience design play—including usability testing—in ensuring the highest conversion optimization rate possible (i.e., of leads to sales)? There are a lot of articles out there that claim to hold the ultimate key to conversion. There are always new trends or fads promising that, by changing a button to one particular color, using this specific picture or icon, or ...