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visual identity process

Visual Identity Design Process Explained

An effective visual identity design process helps brand recognition in a wide variety of contexts and improve the perceived value and quality of the business/product in the mind of target audiences. The visual identity process will equally involve the participation of client and designer from the early stages of the project till final delivery and support.

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The good logo

The logo is the central part of any visual identity.  A good logo deliver a powerful and effective message about brand’s values. The 3 key conditions of the good logo are:   ...

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